About the Creators

TNT was created by Joe LaVar and Bob Fescoe, two Kansas City founders who turned a simple question into an entirely new scientific category. Together, they built the patented TNT platform — a breakthrough that explores how taste, perception, and sensory experience interact.

Where It Started

Joe and Bob met more than 15 years ago when Joe was managing a Kansas City car dealership and Bob was working with the dealership through radio advertising. What began as a professional connection quickly became a friendship built on curiosity, creativity, and a shared love of big ideas.

They spent years tossing concepts back and forth — some serious, some just for fun — until one conversation changed everything. They began wondering whether the intensity of taste could be influenced without changing the food itself. The idea was unlike anything they had ever discussed. Instead of letting it fade, they pursued it. That moment became the foundation of TNT.

About Joe

Joe has spent more than 20+ years in the automotive industry, building a career around his lifelong passion for cars, systems, and problem‑solving. His faith is central to his life, and he is a member of Life Church East Kansas City. Joe and his wife, Krystal, have six children — Kiley, Ciara, Lauren, Peyton, Charlye, and Paisley — and family remains the heart of everything he does.

About Bob

Bob is a well‑known Kansas City sports radio voice whose career has been built on communication, connection, and community. A University of Kansas graduate, he proudly supports organizations that strengthen the city he loves. He serves on the boards of Building Hope for Autism and the BMA Foundation. Bob and his wife, Jen, have two daughters, Caydee and Delaney.

What They Believe

Neither Joe nor Bob came from food science or sensory research. They were simply two friends who followed an idea that felt bigger than them.